If you love a thick, cozy towel, plush terry is a good place to start. If you prefer something lighter with less bulk, waffle may be your favorite. Both can make a bathroom feel inviting; the choice comes down to what feels good to you.
Our Bamboo, Chevron, and Organic Collections offer plush comfort. Our Waffle Collection brings a lighter, silky-soft honeycomb texture to the same everyday routine.
What does a waffle towel feel like?
Waffle fabric has a distinctive honeycomb surface. Our Waffle towels are 70% bamboo viscose and 30% zero-twist cotton at 450 GSM. They’re intentionally airy and lightweight.
Choose Waffle if you like a soft towel without a thick pile. It has an understated spa look that works just as well in the guest bath as it does beside your own shower.
What does plush terry offer?
Plush terry gives you a fuller, cushioned feel. Our Bamboo, Chevron, and Organic Collections are 700 GSM, making them a good fit for anyone who looks forward to wrapping up in a substantial towel.
Within that group, choose Bamboo for plush softness, Chevron for all-cotton comfort with a woven pattern, or Organic for GOTS-certified organic cotton.
Think about your bathroom, too
A lighter towel is worth considering when you want less fabric on the rack or in the cupboard. If you enjoy a generous wrap and have room to spread it out, a plush towel may suit you beautifully.
For either construction, give damp towels room to dry. Hang them open, avoid stacking them on one hook, and let air circulate. A towel’s drying setup matters along with the towel itself.
Choose the set you need
All four collections offer six-piece sets with two bath towels, two hand towels, and two washcloths. For a larger wrap, Bamboo, Chevron, and Organic also offer two-piece bath sheet sets.
Our size guide will help you decide whether a bath towel or bath sheet fits your routine.
Keep it soft with straightforward care
Wash Waffle and Bamboo cold; wash Chevron and Organic warm. Use gentle detergent, do not bleach, and tumble dry low. Skip softeners and dryer sheets, and wash before first use.
For lighter everyday comfort, explore Waffle. If plush is more your style, our collection comparison will point you toward the right set.