Yes. We highly recommend washing your new Alusa Home towels before first use. This opens the fibers, improves absorbency, and unlocks the signature softness our customers love. Washing first also reduces lint, which is common initially with premium zero-twist towels.

Bamboo Collection: Machine wash cold with a gentle detergent.
Chevron & Organic Collections: Machine wash warm with a gentle detergent.

Avoid bleach and fabric softeners, as they can reduce absorbency. Wash with similar colors and avoid overloading the machine to keep towels soft and smooth.

Tumble dry on low heat. Avoid dryer sheets, which can coat fibers and reduce softness. Low heat protects the fibers so your towels stay cloud-soft and long-lasting.

Yes. A small amount of lint is normal for new zero-twist towels. It usually decreases with each wash and fades after 2–3 washes. In fact, zero-twist towels get even softer and more absorbent after those early washes.

Don’t pull the thread. Simply snip it with scissors—this won’t damage the towel. All luxury towels can snag, but proper care keeps them looking fresh.

Yes, products containing benzoyl peroxide or similar ingredients may bleach fabric. If you regularly use these, we recommend choosing our white towels.

Our Bamboo Collection blends ultra soft bamboo fibers with premium zero-twist cotton for towels that are incredibly soft, breathable, and absorbent. Customers often describe them as “spa-quality towels for everyday use.” They’re plush yet quick drying enough for humid bathrooms and daily routines.

The Chevron Collection combines everyday softness and absorbency with a distinctive woven chevron pattern. The textured design adds style and sophistication while delivering the same luxury feel you expect from Alusa Home.

The Organic Collection is crafted from 100% GOTS-certified organic cotton. From seed to stitch, these towels are made to the highest organic standard, ensuring both comfort and sustainability. They’re naturally soft, durable, and ideal for eco-conscious living.

Yes. With spa-like comfort, elegant design, and premium materials, Alusa Home towels make memorable wedding, housewarming, and holiday gifts. They’re also registry-friendly, as they combine everyday practicality with luxury-quality softness that lasts for years.

Choose the Bamboo Collection: for irresistible softness and quick-drying performance.
Choose the Chevron Collection: for a stylish, sophisticated look that elevates any bathroom.
Choose the Organic Collection: for GOTS-certified organic comfort and luxury, sustainable living.

6-piece Sets: 2 bath towels, 2 hand towels, and 2 washcloths.
Bath Sheet Sets: 2 oversized bath sheets (70” x 35”).

All towels are generously sized for comfort and coverage.

Alusa Home is a veteran-owned small business dedicated to creating luxury-quality home textiles. We use premium materials, thoughtful design, and trusted certifications to deliver products that combine everyday luxury with spa-like indulgence.

Yes. Our Bamboo and Chevron towels are OEKO-TEX Standard 100 certified, meaning they’ve been independently tested and verified to be free from harmful substances. In addition, our Organic Collection is GOTS-certified, the leading global standard for organic textiles and the highest level of certification for sustainability in cotton.

GSM stands for grams per square meter and measures fabric density. Most store-bought towels are around 400–500 GSM, while some spa towels can reach as high as 800 GSM. At 700 GSM, Alusa Home towels strike the perfect balance — plush and absorbent like spa towels, yet still quick to air dry for everyday use. The densest towels (~800 GSM) often require machine drying after each use due to their thickness. Alusa Home towels are designed for luxurious plushness, spa-like absorbency, and practical air drying for daily use.

Yes. Our towels are designed to be absorbent yet quick drying, making them ideal for humid climates, coastal living, and everyday use. They resist the heavy, damp feeling of lower-quality towels, staying fresh between uses.

Alusa Home towels are designed to feel softer than even the best hotel towels. Hotels typically use high-twist cotton, built to withstand extreme use and industrial laundering. While often plush, high-twist cotton can’t match the softness of zero-twist towels. Our zero-twist towels deliver unmatched softness along with spa-like plushness on par with the finest luxury hotels — think Park Hyatt, Ritz-Carlton, and Four Seasons. They’re also OEKO-TEX certified and backed by our 120-day guarantee, bringing five-star indulgence and long-lasting comfort into your home.

With proper care, Alusa Home towels are designed to last for years while maintaining softness and absorbency.

Bath Sheets: 70” x 35”
Bath Towels: 56” x 27”
Hand Towels: 30” x 16”
Washcloths: 13” x 13”

These sizes are designed for maximum comfort and coverage.

Organic cotton is more expensive to source and is not always the best fit for every type of towel. While not every collection is organic, all Alusa Home towels are OEKO-TEX Standard 100 certified, meaning they have been independently tested to ensure they are high quality and free from harmful substances.

Yes. Our towels are crafted from high-quality materials that are OEKO-TEX Standard 100 certified, meaning they are free from harsh chemicals, unhealthy dyes, and synthetic finishes. This makes them a gentle, safe choice for people with sensitive skin.

Yes. All of our collections are OEKO-TEX Standard 100 certified, ensuring they are free from harmful substances and safe for everyday use. Our Organic Collection goes further with full GOTS certification, the leading global standard for organic textiles. We also ship every order in recyclable cardboard packaging and include a secondary protective bag made from recycled plastic, which helps waterproof and dustproof your towels during shipping.

Yes. We offer free 2-day shipping across the contiguous U.S., plus free priority shipping to Alaska, Hawaii, and U.S. Military Bases worldwide.

If you’re not satisfied for any reason, you may return your Alusa Home product for a full refund, or request a free replacement for defective items, within 120 days of purchase. No questions asked, no hassles! After 120 days, defective items may still be replaced under our warranty program for up to 180 days after purchase.

Yes, we are proud to offer a 25% discount for veterans, active-duty military, National Guard & Reserve personnel, law enforcement, firefighters, EMTs, first responders, and their spouses. To claim your discount, email us at hello@alusahome.com with an image of your ID (you can blur sensitive details), and we’ll send you a coupon code. It’s our way of saying thank you for your service.

Yes. We offer special discounts for trade, hospitality, and bulk orders. Email help@alusahome.com to learn more.