A Little Help, Right Here
Bath Towel FAQs
From choosing your towels to caring for them, find the answers you need.
Need help with a question below? Email hello@alusahome.com. We strive to respond within 24 hours, seven days a week.
Care & Maintenance
Do I need to wash my towels before using them?
Yes. Wash your new Alusa Home towels before first use to prepare them for everyday use and reduce loose lint. Follow the collection-specific care instructions below.
How do I wash Alusa Home towels?
Bamboo & Waffle: Machine wash cold with a gentle detergent.
Chevron & Organic: Machine wash warm with a gentle detergent.
Do not bleach, including white towels. Avoid fabric softeners, wash with similar colors, and leave room for towels to move in the machine. Follow the sewn-in care label.
How should I dry my towels?
Tumble dry on low heat and avoid overdrying. Skip dryer sheets, which can leave a coating that reduces absorbency. Let towels dry completely before folding or storing them.
Is lint normal on new towels?
A small amount of loose lint is normal on new zero-twist towels and usually decreases during the first 2–3 washes. If heavy shedding persists or you notice thinning, contact hello@alusahome.com.
What should I do if my towel snags?
Do not pull a loose loop. Carefully trim a projecting thread with scissors without cutting the surrounding fabric. If a seam is opening or the towel is unraveling, contact us for help.
Will skincare or makeup products bleach my towels?
Products containing benzoyl peroxide can remove color from fabric. Rinse skincare residue from your hands before using a towel. White towels can make color loss less noticeable, but still follow our no-bleach care instructions.
Collection Questions
What makes the Bamboo Collection special?
The Bamboo Collection blends bamboo viscose with zero-twist, long-staple cotton for a soft, plush towel. Choose it if you enjoy a smooth feel and a full, plush terry feel. Explore Bamboo.
What makes the Chevron Collection different?
The Chevron Collection combines everyday softness and absorbency with a distinctive woven chevron pattern. The textured design brings all-cotton comfort and a little extra personality to your bathroom. Explore Chevron.
What makes the Organic Collection unique?
The Organic Collection uses 100% GOTS-certified organic, zero-twist, long-staple cotton. Choose it if you love the feel of plush organic cotton. Explore Organic.
What makes the Waffle Collection special?
Waffle towels are 70% bamboo viscose and 30% zero-twist cotton, at 450 GSM. Their honeycomb weave feels airy and lightweight compared with plush terry. Choose Waffle for a silky-soft texture with less bulk. Explore Waffle.
Choosing Your Towels & Gifting
Are Alusa Home towels good for gifts?
Our coordinated towel sets make thoughtful wedding, housewarming, and holiday gifts. Choose a texture, color, and set they’ll love; the Waffle Collection offers a lighter feel, while Bamboo, Chevron, and Organic offer plush options.
Which towel collection should I choose?
Start with the feel you love. Our Bamboo, Organic, and Chevron collections offer plush 700 GSM comfort, while Waffle is lighter at 450 GSM.
Bamboo: choose this bamboo viscose and cotton blend for smooth, plush softness and a cozy wrap after your shower.
Organic: choose 100% GOTS-certified organic cotton for a soft, substantial terry feel.
Chevron: enjoy all-cotton comfort with a distinctive woven pattern that adds a little personality to your bathroom.
Waffle: choose an airy honeycomb weave for a silky-soft, lightweight towel with less bulk.
Explore the materials, feel, and set options in our towel collection comparison guide to find your favorite.
What sizes are included in a set?
Six-piece sets: two bath towels, two hand towels, and two washcloths; available in all four collections.
Two-piece bath sheet sets: two oversized bath sheets; currently available in Bamboo, Chevron, and Organic. Waffle currently comes in the six-piece format. Check the selected product for current options and availability.
Brand, Quality & Performance
Who is Alusa Home?
We’re a veteran-owned small business making towels that feel as good as they look. Premium materials, thoughtful details, and friendly, personal support bring a little everyday luxury to your home.
Are Alusa Home towels certified for safety and sustainability?
All Alusa Home collections are OEKO-TEX STANDARD 100 certified, meaning the textiles are tested for harmful substances against the standard’s criteria. Our Organic Collection also uses 100% GOTS-certified organic cotton. OEKO-TEX certification does not mean a towel is organic or guarantee an individual skin response. Contact us if you need certification details for a particular collection.
What does GSM mean, and which collections are plush?
GSM means grams per square meter: the weight of fabric over a fixed area. Our plush Bamboo, Chevron, and Organic collections are 700 GSM; Waffle is 450 GSM and intentionally lighter. GSM alone does not determine quality or drying speed; fiber, weave, size, airflow, and humidity also matter.
Do Alusa Home towels dry quickly?
Drying time depends on the collection, towel size, humidity, and airflow. Waffle offers a lighter construction for those who prefer less bulk. After use, spread towels out on a bar or rack, improve ventilation, and let them dry fully before reuse or storage. If a towel smells musty, wash it according to its care label and check that it dries completely.
How long do Alusa Home towels last?
Our towels are designed for years of use with proper care, but lifespan varies with use and laundering. Look for persistent thinning, fraying, holes, or declining performance rather than replacing on a fixed schedule. Contact us if a new towel develops a problem.
What are the exact measurements of your towels?
Bamboo, Chevron & Organic:
Bath sheets: 70 × 35 inches
Bath towels: 56 × 27 inches
Hand towels: 30 × 16 inches
Washcloths: 13 × 13 inches
Waffle post-wash measurements: bath towels: 56 × 27 inches; hand towels: 30 × 16 inches; washcloths: 13 × 13 inches. Your towels arrive oversized to allow for natural waffle-weave shrinkage.
Are your towels safe for people with sensitive skin?
Choose a texture and laundry routine that feel comfortable for you. Our towels are OEKO-TEX STANDARD 100 certified, but no textile certification guarantees suitability for every person’s skin. Wash before first use, avoid fabric softeners and dryer sheets, and pat dry gently. For a diagnosed skin condition, follow your clinician’s advice.
What material and packaging choices do you make?
Our Organic Collection uses GOTS-certified organic cotton. Orders ship in recyclable cardboard packaging with a secondary protective bag made from recycled plastic. Check local recycling guidance. These are specific material and packaging choices; OEKO-TEX testing for harmful substances is a separate certification.
Shipping, Returns & Special Programs
Does Alusa Home offer free shipping?
Yes. We offer free 2-day shipping across the contiguous U.S., plus free priority shipping to Alaska, Hawaii, and U.S. military bases worldwide.
What is your return policy and warranty?
If you are not satisfied, you may return your product for a full refund within 120 days of purchase, or request a free replacement for defective items. Refunds require returning all original contents. Defective items may still qualify for replacement under our warranty program up to 180 days after purchase.
To start a request, email hello@alusahome.com. See our full return and warranty policy.
Do you offer discounts for veterans and first responders?
Yes, we are proud to offer a 25% discount for veterans, active-duty military, National Guard & Reserve personnel, law enforcement, firefighters, EMTs, first responders, and their spouses. To claim your discount, email us at hello@alusahome.com with an image of your ID (you can blur sensitive details), and we’ll send you a coupon code. It’s our way of saying thank you for your service.
Does Alusa Home offer a trade or hospitality program?
Yes. We offer special discounts for trade, hospitality, and bulk orders. Email help@alusahome.com to discuss your needs.